| Physicians
are prescribing more diuretics to treat high blood pressure because of a well-publicized
study last month that showed these cheaper drugs to be as effective as their more
expensive anti-hypertensive counterparts. According
to MarketRx, the New Jersey marketing company that conducted the survey, physicians
expect to decrease their use of ACE inhibitors and calcium channel blockers and
to increase their prescriptions of combination therapies, which include diuretics.
MarketRx said
this sentiment is consistent for all three specialty groups that participated
in the survey, including cardiology, internal medicine and family practice physicians.
The study affecting the prescribing habits of physicians is known as ALLHAT. It
showed that low-cost thiazide diuretics are generally as effective in improving
patients' health as more expensive prescription drugs. The
survey also found that even while continuing to use ACE inhibitors and calcium
channel blockers, physicians expect to increasingly shift from branded agents
to generics in 2003. Jassi
Chadha, president and CEO of MarketRx, said 80% of physicians interviewed were
aware of the ALLHAT results. "We expect that, once all physicians have fully
discussed and digested the results of the new ALLHAT study, we may see significant
shifts in prescribing patterns," she noted. Other
sources: MarketRx |